Do you know why consumers buy from you?

Do you know why consumers buy from you?

Why spend millions on research that doesn’t help grow your business?

Market research provides the wrong answers to the right questions. Over 90% of consumer behavior is unconscious. Consumers rarely articulate their true motivations even when directly questioned—people simply cannot describe why they really do what they do.

From our experience, the majority of market research and consumer focus groups become irrelevant once you figure out what motivates your best customers.

Predicting Consumer Behavior

Most successful brands understand the value of a brand model: To predict consumer behavior.

The Brand Lover Model® 2.0 (BLM 2.0) provides the right answers to the questions that drive growth.

Our unique approach to brand modeling provides accurate predictions of consumer behavior. BLM unlocks customer loyalty and helps you attract profitable customers who create new customers for you through word of mouth.

BLM 2.0 gives you the psychological insights into the motivations behind your customer’s behavior—how they think and feel about your brand. The Model uses humanistic psychology, archetypal imagery and cultural mythology to identify the patterns your best customers share.

We employ in-depth consumer interviews with your best customers, customized psychological assessments, market surveys, and quantitative and qualitative analyses.


Why Build a Brand Model

But how we get to the answers isn’t as important as the answers themselves. Your completed Brand Lover Model® offers insights you can use right away:

* Drivers of Choice: Why your best customers buy from you instead of your competitors. BLM uncovers the conscious and unconscious psychological motivators driving your customer’s relationship with your brand.

* Drivers of Differentiation: What makes your brand stand out in the eyes of your customers. BLM tells you how to differentiate and be chosen more often than your competitors.

Brand Lover Model® 2.0 provides critical consumer insights that can help you better evaluate marketing strategies, advertising campaigns, and product innovations.

Marketing executives often make up what they want to hear. The Brand Lover Model helps you determine if what you’re doing is actually working. Instead of going exclusively with gut emotions—or with just doing what you've always done—our effective model can more accurately tell you what’s really going on with your business, with your customers, and in your industry.

direct marketing

Each direct marketing campaign depends on a series of factors for its success. Careful planning is vital to ensuring that response rates are high and sales conversions numerous to effectively improve return on investment (ROI). Among such factors are the season, even the time of the week when the direct mail piece arrives, how relevant its message is felt to be by the consumer at that time and how strong the actual offering really is.

To this day, however, statistics regarding conversion to sale motivators in direct mail are still hard to source, so CDMS decided to commission a survey to find out which factors made British consumers more likely to make a purchase as a result of direct mail. The findings are extremely clear: the ability to respond to the campaign online was rated the most important factor of all, making consumers 20% more likely than average to respond and purchase. Timing of the campaign to reach the recipient when in purchase consideration mode (17% more likely) came in second with personalisation of the campaign rated as 14% more likely than average.

Customer Relationship Management (CRM)

What is CRM? How can it affect on business?
Posted on Dec10, 2009 by Mostafiz Rana
The market had changed very dramatically during these past decades and we are now reaching to the consumer power era. Couple decades ago, customers will not mind to purchase any car as long as it had four wheels and could operate well. In this era, however, customers have hundreds to thousands choices of vehicles available in market varying in models, quality, color and price. Customers therefore possess the more powerful position in the market today.


“CRM (Customer Relationship Management) is an approach that recognizes that customers are the core of the business and that the company’s success depends on effectively managing relationships with them” [1].
CRM perceives customers as an important asset of the organization and maintaining customer relationship is the core process of a business. A business that succeeded in retaining its customers is five times more profitable on average [2]. Some techniques for maintaining good relationship with customers are recommended below.